Principal Tracking Implementation Analyst

  • BBC
  • Newcastle, County Down
  • Feb 01, 2024
Full time I.T. & Communications

Job Description

Package Description

Band: D
Contract type: Permanent
Location: Newcastle-upon-Tyne (Hybrid)

  • An employer pension contribution of up to 10%.
  • Annual leave 26 days, (based on your working pattern 1 of which is a corporation day) + bank holidays of course with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
  • Family friendly flexible working arrangements, such as hybrid working, job sharing, flexi-time and compressed hours.
  • Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring.
  • An inclusive and diverse environment with opportunities to join staff networks including: Women's Network, National Disability Networks and many more.
  • This job role may be suitable for hybrid working, which is where an employee works part of the week in their BBC office and part of the week from home.

About the Job

Are you excited about how to capture data to turn into actionable insights?

Do you want the job satisfaction of knowing what you do improves the lives of millions of people across the UK?

As a Principal Data Tracking Implementation Analyst at the BBC, you will play a pivotal role in helping us collect the data we need to make data informed decisions.

You will be working alongside our product managers and product analysts to understand what metrics and KPIs needs to be tracked, and then translate them into the right data structures and schemas.

You will also work with our engineering teams to help them tag the events/properties correctly. You will also be working with our data governance colleagues to update our data dictionary with the right business information.

By owning the tracking implementation plan and roadmap for across the portfolio, you'll be helping us to have high quality data to make decisions for the future.

Within the Product team you will be focused on making sure we have the implementation to ensure we are collecting the data we need to inform the decisions we want to make. This role will not purely be focused on implementation, nor be the only one working on that, but is there to give greater focus on this very important area.


Meet the Product Data Team


We are Product Data team, sitting inside the BBC's digital and online products area called Product Group. Our digital products include some of the UK's most popular online services such as BBC iPlayer, BBC Sounds, BBC News and BBC Bitesize.

Our Product data team comprises of data analysts, data scientists, analytics developers and data managers. In the last 18 months we have grown our team substantially, and we are looking to grow our tracking implementation team next.

Key Responsibilities and Accountabilities

You will :

  • Create, own and maintain a data tracking plan for the digital product portfolio by collaborating with key stakeholders across the BBC on roadmap alignment
  • Drives the strategic direction of our tracking schema evolution, ensuring alignment with the broader visions of our various digital products
  • Lead and drive the definition of tracking event schemas across multiple products; conforming to a coherent event taxonomy and naming standards and conventions
  • Transform business requirements to technical event specifications developed with other members of the Product Management and Analytics teams
  • Own acceptance criteria, definition of done and troubleshooting of analytics related issues and provide QA sign off for tech implementation alongside product engineering teams
  • Communicate the importance of data tracking to a range of audiences
  • Implement data quality checks to ensure high quality for the data collected and work with Data Governance teams to ensure we adhere to BBC wide processes and standards
  • Provide subject matter expertise concerning the solution roadmap for tracking across the business
  • Potentially line manage other tracking implementation analysts

Are you the right candidate?

We are looking for someone with the following skills and experience.

Please do not think you have to tick all boxes, you will be working in a supportive and collaborative team, where we aim to put everyone in the condition to contribute at their best and feel that their work is useful and valued.

Besides, you will find great development and learning opportunities to support your professional growth. We value diversity and are committed to be truly inclusive and a place where everyone belongs.

Technical skills

  • Previous experience implementing data tracking or tagging in websites, web applications and/or mobile applications at scale
  • Previous experience of creating and implementing tracking plans across a portfolio of products
  • Previous experience of leading others to in tracking implementation roles
  • Previous experience of translating business requirements into technical/data requirements
  • Experience of using analytics tools (e.g., Google Analytics, Adobe analytics, ATI Piano, Mixpanel) or tagging tools (e.g., Google Tag Manager)
  • Strong understanding of data tracking and tagging best practices
  • Some experience of using SQL, HTML and Javascript
  • Experience of working with data quality tools or writing data quality test is a bonus
  • Experience of working in media organisations is a bonus

Teamwork and stakeholder management

  • Ability to listen to others' ideas and build on them
  • Ability to clearly communicate to both technical and non-technical audiences.
  • Ability to collaborate effectively, working alongside other team members towards the team's goals, and enabling others to succeed, where possible.
  • Ability to prioritise. A structured approach and ability to bring other on the journey.
  • Strong attention to detail

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.