Campaign Planner - Media Planning (Global Channels and Streaming)

Role: Campaign Planner - Media Planning (Global Channels and Streaming)
Band: C
Contract: Permanent/Continuing
Location: UK based with travel to London when required

Job Introduction

Within the Branded Services EMEA division at BBC Studios, the Campaign Planner supports in the strategic cross-channel media planning of campaigns and brands.

Responsible for the detailed planning of owned media campaigns across EMEA BBC channels and services (spanning linear and VOD).

Responsible for applying the principles of media planning, marketing and advertising, and using all available audience data to create audience focused campaign plans.

Responsible for the coordination, tracking and evaluation of promotional campaigns across owned BBC inventory.

Reporting to the Media Planning Manager and working in a team of Campaign/Media Planners and closely with Marketing, Creative, Production, Insights and Programming.

Main Responsibilities

Responsible for creating owned media plans across TV and VOD for BBC channels and branded services throughout EMEA.

Responsible for identifying strategic cross promotional opportunities for campaigns.

Collaboration with Marketing across paid media/off-air inventory where appropriate.

Have an awareness and understanding of audience behaviours and cross media inventory audience synergies.

Responsible for converting campaign strategy into clear campaign plans and delivery requirements for EMEA Creative team.

Responsible for implementing these messages by allocating airtime and briefing teams to ensure effective communication of each message.

Liaises with Marketing and Creative to advise on creative marketing content to best suit the media campaign requirements.

Responsible for monitoring campaign performance and predicting future audience levels to enable optimal use of airtime.

Provides post-campaign evaluations and reporting to enhance future campaign activity.

Analyses and applies media research to provide audience focus to whole planning process

Are You The Right Candidate?

At least 2-3 years' experience in media planning working within a broadcasting company, advertising or media agency.

Experience of linear/TV media planning essential, and additional digital/VOD knowledge preferred.

Proven ability to define, co-ordinate and communicate promotional strategy.

Experience of managing interactions with senior managers.

Knowledge of audience trends and ability to analyse data, interpret and apply media research.

Understanding of the commercial broadcast marketplace.

Experience of developing new ways of working and processes.

Experience of analysing and interpreting data.

Knowledge of broadcast/media audience planning and evaluation systems.

PC literate with spreadsheet experience.

An understanding and application of media research and marketing within a broadcast environment.

A good understanding of creative marketing issues.

Interest in and knowledge of broadcast/media content.

Skills

Ability to analyse viewing data, write reports and present insights.

Good time management and able to work to deadlines.

Good numeracy.

Good communication skills, assertive and tactful.

Motivated with the ability to work both independently and as part of a team.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.