Web Analyst - Global Retail E-Commerce Business

London - Hybrid

We have a high profile Web Analyst opportunity with a leading fashion mulitchannel retail business. The purpose of this high profile 6 month FTC Web Analyst 6 month role is to build a suite of web reports to more accurately measure performance and provide operational insights.

This will involve the configuration of the GA4 properties in Google Analytics so the E Commerce & Performance Marketing teams can self-serve on insights.

The role will also maximise the visibility of information from Google Analytics, Salesforce and Exponea (CDP) to help audit the website and digital campaigns.

Key accountabilities will include;

Designing reporting structure for day-to-day work

Refreshable reports in excel or similar

Digital marketing optimisation - e.g campaign performance

Product & category performance

Website audit reporting (missing products, attributes)

Integrating customer and financial viewpoints to trading information

Measuring conversion and using data to find improvements from a UX standpoints

Configuring google analytics (GA4)

Building dashboard reports (e.g Tableau)

Experience with Salesforce

Ensure appropriate levels of systems documentation are maintained

The right person will have solid experience in web analytics, advanced skills in Google Analytics, a solid grounding in digital marketing and demonstrable experience dealing with key stakeholders

Advanced level of expertise using Microsoft Excel and knowledge of Macros and VBA

Should be competent user of SQL and ideally understanding of Big Query

Job Ref: DS

We regret that due to the volume of applications, only successful applicants will be contacted.